Why Email Follow-up is Important in Your Home Business
Sunday, March 15th, 2009Are you prepared to learn a valuable tip in network marketing? The follow up is where the money is!
Most people will not sign up the moment you show them the plan, whether it is online or offline. This is a fact that will not change and you will need to follow up a prospect a couple of times before you can sign them up or sponsor them.
Just take this short quiz:
Among all the tasks, which of the following earns you money?
- Lead Generation - Cold-calling - Showing The Plan - Follow Up
Obviously it is the follow-up. Even the least amount of time spent on following-up with a prospect will still generate MORE MONEY compared to time spent on the other 3 tasks. This is in line with the 80/20 rule where 20% of the acual work generates 80% of the results. This is scientifically proven in everything that people do.
Now, there are many ways you can execute the follow up. You can drive out and meet people. You can ask them what they feel about your network marketing opportunity, or you can use emails to try and connect with your prospect.
One of the best tools you can use to automate the follow-up process is by using an Autoresponder. On the Internet, this is what you can do:
- Generate leads from blogs, organic search, pay-per-click advertising, banner advertising, forums or Facebook.
- Drive those traffic to a lead capture page and capture those leads by offering them a free E-book or newsletter. The key is to legally bribe them into joining your newsletter and your mailing list.
- Use a series of follow up emails. You should focus on giving them valuable information in your newsletter. Do not try and sell them things on the first contact. Instead, offer them tips on how your product can help them or how your network marketing business can help them to solve certain problems in their lives. Soft sell them regarding your business opportunity for a period of 7-10 days because you want them to get to know you. This will help you to build rapport with your prospects.
- Finally, pitch your network marketing business once you feel that they are ready. You can also send them personal messages to ensure them that they are not receiving mail from a robot.
