Basic Search Engine Marketing
Friday, March 13th, 2009A well-structured, well-thought-out search engine marketing plan can be the factor that brings success your way in the online market.
Your Mission Statement
A strong mission statement stands out and can be summed up as the one biggest advantage you can offer potential customers. Your mission statement should be concise and brief. People will ask you if they find they need more information. Describe in one or two sentences what your company does or the service it provides. It is important to remember that anyone reading your mission statement could be a future client. This might happen later rather than sooner, but it could still happen. You just need to make sure that the first message he or she receives is the right one.
Define Your Unique Selling Points
When you compose what it is that sets your selling points apart, see if you can come up with something that really distinguishes your business from the rest. Can you say with confidence that your product or service is superior to the competition? Is it less expensive? You also want to list your primary selling points, starting with the most important ones.
Be sure to target the right market.
The more you can learn about people who could be your clients, the better you will be able to aim your message concisely at your target market. Try to visualize the clients you would like to have. It may help to consider the clients you currently have. If your company is just starting, think hard about their characteristics; how old are they, are they married or single, male or female; what jobs do they have and where do they live?
Relationships
Develop strong and trusting relationships with your clientele. Building these strong relationships can make your first sales, developing repeat customers, and gaining referrals happen much more quickly. Loyal clients and their friends can be the ideal testimonies. And on top of that, they don’t cost a dime.
A Powerful Call to Action
The final step, creating a call to action, is the most important. Consider what it is you want the visitors to your website and potential clients to do. The most obvious answer is that you want people to make a purchase. Requests to subscribe to your newsletter or additional information, are calls to action. It’s very important to scrutinize and review your calls to action before you undertake the keyword research, while you are doing it, and once again after you have finished it.
